Project: Typography

The second project was based on typography.  I had to design a layout or spread of copy (which happened to be about typography) in a creative way. Hierarchy was a must so I focused on that first by creating a simple layout. I liked the idea of using bold typeface and different sizes to create the hierarchy.  When I started to experiment with different ideas, I created a more complex layout to make it more interesting. I thought at first that having all the white space would help it, but I think I had too much. Eventually I wanted to use color, but only one color: green. Then I played around with pictures and using type as an image.

Overall I had a lot of fun with this project. It was a challenge to keep thinking of new ideas once I had one on the screen in front of me, but I essentially rearranged and added/subtracted things to make them different. I learned a lot of new technical features in InDesign like creating text on a shape and using the eye dropper tool to keep similar formatting. Here are the end results: suggestions?

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