Initially I wanted to work with neutral colors but decided to go with black and white since their staff wear black and white. I wanted to include stars in the menu somehow because they have a tradition: every 10 (or is it 5?) times the wait staff get a call/emailed/formal compliment they receive a gold star to pin on their shirt. Some of the waiters have been there for years and have over 6 star pins. I also wanted it to be clean and elegant. The Capital Grille prides itself on its vast variety of wines and their large stock of over 5,000 wines. I wanted to incorporate that into the menu somehow.
It was an OK project. I wish I spent more time on it to make the menu more unique, especially the inside spread. I did learn a lot about formatting, grids, and editing images (rotate, gradient makes a great reflection). And although it isn't much, I did re-create their logo. I wanted something more elegant than what they offered. This is what their current logo looks like:
I probably could have taken out the border on my logo? The formatting and the layout took up most of my time so I made only a slight change the second menu. The only difference between the two variations is one has the same bottle of wine on the front/back flap and the other one has a white wine bottle on the front flap with a red wine bottle on the back flap. Which one do you like better? Here are the results:
The one with the different bottle colors:
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