The first thing I needed to do was write up a Creative Brief for the campaign. That was easy, (and not necessary to post).
The next thing I had to do was create a logo. After talking with my relatives I decided to focus my design on a "young adult" logo instead of a children's logo since they had developed such a strong brand recognition with their current logo. I wanted to keep their current color scheme, make it modern and easy to read/understand, and make it my own by adjusting the typography. After mulling over sooo many ideas and concepts, I finally came up with this:
The next step was to create a brochure or booklet. Per request, I made a "Fundraising Toolkit" which would be used for guidelines, ideas, and rules for setting up your own CureJM fundraising event. I kept the same theme going and kept it colorful and fun. I didn't have time to personalize it with photos or update the text, but the basic design is there. If time allowed, I would definitely tweak a few things and play around with different ideas. Below are the cover and inside spreads. Most of the heavy text is purely for placement as I started to run short on time.
The last step was to create an advertising campaign. I took advantage of previous and upcoming events already in the making. The first ad was a print ad for one of their fundraising events, a bike-a-thon. There are some spacing issues in the last third of the ad, and some things I wouldn't mind tweaking, but I won't be able to fix them for a couple months. In addition, I also created a banner ad for a website. It was my first time working with flash and integrating it with photoshop. I had so much fun making it, and learned a lot. I'm not sure how to post it to a blog, so the print ad will have to do for now:
That's it for now. When time allows I will probably expand on this or make changes as necessary because it was one of my favorite projects. Let me know what you think, good or bad. And to learn more about CureJM visit their website at www.curejm.com.
